Google Universal Analytics is a web analytics tool that helps website owners track website traffic, visitors, user behavior, and website performance. It has been widely used by website owners to make informed decisions based on the collected data. However, there are other web analytics tools available in the market that can help website owners track website data and improve their website performance.
In this article, we will discuss ten alternatives to Google Universal Analytics, both free and paid, that website owners can use to track website data and make informed decisions based on the collected data.
- Matomo
Matomo is a web analytics platform that allows website owners to track website traffic, user behavior, and website performance. It is an open-source platform that can be installed on the website owner’s server. Matomo has a user-friendly interface and provides detailed reports on website data.
Matomo’s features include real-time tracking, visitor maps, eCommerce tracking, and heatmaps. It also has a mobile app that allows website owners to track website data on the go. Matomo offers a free plan with basic features, and a paid plan with advanced features.
- Adobe Analytics
Adobe Analytics is a web analytics tool that allows website owners to track website traffic, visitor behavior, and website performance. It provides detailed reports on website data and allows website owners to make informed decisions based on the collected data.
Adobe Analytics’ features include real-time tracking, segmentation, A/B testing, and predictive analytics. It also has a mobile app that allows website owners to track website data on the go. Adobe Analytics is a paid platform and has pricing plans based on website traffic.
- Mixpanel
Mixpanel is a web analytics platform that allows website owners to track website data and user behavior. It provides detailed reports on website data and allows website owners to make informed decisions based on the collected data.
Mixpanel’s features include event tracking, user segmentation, A/B testing, and funnel analysis. It also has a mobile app that allows website owners to track website data on the go. Mixpanel offers a free plan with basic features, and a paid plan with advanced features.
- Piwik PRO
Piwik PRO is a web analytics platform that allows website owners to track website data and user behavior. It provides detailed reports on website data and allows website owners to make informed decisions based on the collected data.
Piwik PRO’s features include real-time tracking, event tracking, eCommerce tracking, and heatmaps. It also has a mobile app that allows website owners to track website data on the go. Piwik PRO is a paid platform and has pricing plans based on website traffic.
- Open Web Analytics
Open Web Analytics is a web analytics tool that allows website owners to track website traffic, user behavior, and website performance. It is an open-source platform that can be installed on the website owner’s server.
Open Web Analytics’ features include real-time tracking, event tracking, eCommerce tracking, and heatmaps. It also has a mobile app that allows website owners to track website data on the go. Open Web Analytics is a free platform.
- Clicky
Clicky is a web analytics tool that allows website owners to track website traffic, visitor behavior, and website performance. It provides detailed reports on website data and allows website owners to make informed decisions based on the collected data.
plan with basic features, and a paid plan with advanced features.
Clicky’s features include real-time tracking, heatmaps, A/B testing, and uptime monitoring. It also has a mobile app that allows website owners to track website data on the go. Clicky offers a free plan with basic features, and a paid plan with advanced features.
- Finteza
Finteza is a web analytics platform that allows website owners to track website traffic, user behavior, and website performance. It provides detailed reports on website data and allows website owners to make informed decisions based on the collected data.
Finteza’s features include real-time tracking, eCommerce tracking, event tracking, and conversion funnels. It also has a mobile app that allows website owners to track website data on the go. Finteza offers a free plan with basic features, and a paid plan with advanced features.
- Woopra
Woopra is a web analytics tool that allows website owners to track website traffic, user behavior, and website performance. It provides detailed reports on website data and allows website owners to make informed decisions based on the collected data.
Woopra’s features include real-time tracking, visitor profiles, A/B testing, and funnel analysis. It also has a mobile app that allows website owners to track website data on the go. Woopra offers a free plan with basic features, and a paid plan with advanced features.
- Statcounter
Statcounter is a web analytics tool that allows website owners to track website traffic, user behavior, and website performance. It provides detailed reports on website data and allows website owners to make informed decisions based on the collected data.
Statcounter’s features include real-time tracking, heatmaps, A/B testing, and visitor profiles. It also has a mobile app that allows website owners to track website data on the go. Statcounter offers a free plan with basic features, and a paid plan with advanced features.
- ClickTale
ClickTale is a web analytics platform that allows website owners to track website traffic, visitor behavior, and website performance. It provides detailed reports on website data and allows website owners to make informed decisions based on the collected data.
ClickTale’s features include session replay, heatmaps, conversion funnels, and A/B testing. It also has a mobile app that allows website owners to track website data on the go. ClickTale is a paid platform and has pricing plans based on website traffic.
Conclusion
In conclusion, website owners have several alternatives to Google Universal Analytics when it comes to tracking website data and improving website performance. Each web analytics tool has its unique features and pricing plans, both free and paid, that website owners can choose from based on their website needs and budget.
While Google Universal Analytics has been a popular choice for website owners, the alternatives mentioned in this article provide valuable insights and analytics that can help website owners make informed decisions to improve their website’s overall performance.
FAQs:
- Is Google Universal Analytics the best web analytics tool available in the market?
No, there are several web analytics tools available in the market that website owners can use to track website data and improve website performance.
- Are all the alternatives to Google Universal Analytics free?
No, some alternatives are paid platforms, while others offer both free and paid plans.
- Can website owners install some of the alternatives on their server?
Yes, some of the alternatives are open-source platforms that website owners can install on their server.
- Which web analytics tool should website owners choose?
Website owners should choose a web analytics tool based on their website needs and budget.
- Can website owners track website data on the go?
Yes, some of the web analytics tools mentioned in this article have mobile apps that allow website owners to track website data on the go.
With the news that Google Universal Analytics will be closing by July 1, 2023, it’s an excellent time for website owners to start trying out alternative web analytics tools. While Google Universal Analytics has been a popular and reliable choice for many years, there are several alternatives available in the market that offer valuable insights and analytics to help website owners make informed decisions to improve their website’s overall performance.
From open-source platforms like Matomo and Open Web Analytics to paid platforms like Adobe Analytics and ClickTale, website owners have several alternatives to choose from based on their website needs and budget. Each platform comes with unique features and pricing plans, both free and paid, that website owners can leverage to track website data and improve their website’s overall performance.
In summary, website owners should start considering alternatives to Google Universal Analytics and try out some of the web analytics tools mentioned in this article. With the impending closure of Google Universal Analytics, website owners need to stay ahead of the curve and adopt new and innovative technologies to help their website thrive in a competitive online marketplace.
