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What is Google Trends? Can it predict the future of Philippine Elections?

Updated: 6 May 2022

Are Surveys still relevant?

Are Surveys still relevant? The answer will depend on who you ASK, and when you ASK but there is no doubt that Digital analytics is FASTER, Cheaper, and better reflects on the ground sentiments. Get Actionable Data Faster! So this is what I posted on FB.. We compared data from Facebook Feed (data from ADD Sentiment Analysis) and Google Trends and matched it with Survey data and Campaign activity.

Google Trends actually shows VP Leni Taking the lead in interest on Search at least 2 weeks before it becomes obvious on Facebook. There can be a lot of factors around that but it is easier to control facebook than google trends from a Troll’s point of view.

If we compare the survey of Octa or Pulse Asia, they seem to be on point with the Facebook Sentiments, but then, will they tell the same story this March? Let’s wait and see.

What do people search related to Leni Robredo?

According to our search listener tool. People look for leni robredo platform, leni robredo achievements, leni robredo rally, leni robredo daughters, leni robredo age,leni robredo senatorial slate, leni robredo news, leni robredo campaign schedule this is as of April 20. Looks legit? Seems like people are trying to find out who she really is.

What do people search for related to Bongbong Marcos?

People are searching for platform and achievements and asking questions to get to know BBM. Top on the list is Bongbong Marcos platform, achievements, age, wife children. As of April 20

What do people search related to Kiko Pangilinan?

Take a look at the Search for Kiko Panglinan.. kiko pangilinan son, kiko pangilinan siblings, kiko pangilinan children, kiko pangilinan wife, kiko pangilinan height, kiko pangilinan achievements, kiko pangilinan daughter, kiko pangilinan credentials. They Don’t seem as heavy as the of VP Leni Robredo. Seems like Donny Pangilinan has made a big impact with the ladies in the crowd. 😉

What people search for related to Sara Duterte

Who is Sara Duterte and what did she do? People ask about her husband, platform, and children. They want to know about her education and her push for mandatory military service. The people of mindanao know her well and dont question her integrity but the rest of the country has yet to get to know her and understand what she stands for. The question is, Is the Philppines ready for another Duterte?

Interest in Political Issues

Drugs seem to be emerging as an issue heading into the final stretch of the elections. Education has been a steady concern but has dropped in relevance. If drugs were major issue, who would you vote for?

Google Trends VS Surveys

Google Trends is an online tool that lets you see how often certain topics are searched for overtime.

Surveys are a method of gathering information through questionnaires. They are usually used to gather feedback on products, services, ideas, etc.

Which is better for business?

Google Trends is a great resource for gaining insight into what people are searching for.

It provides real-time data on searches related to your brand, products, and services.

Surveys provide valuable insights into customer behavior and preferences.

The top 5 benefits of using Google Trends are:

1. You can use it to find new keywords.

2. You can compare your competitors’ performance against yours.

3. You can track seasonal fluctuations in interest.

4. You can monitor the popularity of your brand name.

5. You can analyze the most popular queries.

The top 5 advantages of using surveys are:

1. Surveys give you a snapshot of current market conditions.

2. Surveys allow you to collect detailed information about your customers.

3. Surveys enable you to understand your customers’ needs.

4. Surveys let you know if there’s something wrong with your products or services.

5. Surveys help you gain a competitive edge.

Pros and cons

The top 5 pro:

1. Google Trends gives you real-time data on search volumes.

2. Google Trends allows you to compare your competitors’ performance.

3. Google Trends shows you what people are searching for at any given moment.

4. Google Trends helps you identify new keywords.

5. Google Trends helps you monitor the popularity of your company name.

The top 5 con:

1. Surveying requires effort.

2. Surveying takes time.

3. Surveying can be expensive.

4. Surveying can be difficult to implement.

5. Surveying can be unreliable.

What is Google Trends? How does it work? And why should I care?

Google Trends is a free tool that allows you to track what people search for across the web. The data is collected from Google searches and displayed in graphs.

Google Trends provides a great way to get insights into what people are searching for online. For example, you can see what people are searching for on a daily basis, or compare the popularity of certain keywords over time. 

Google Trends is a great way to get a snapshot of current interest in a topic or keyword. If you want to stay ahead of the curve, it’s important to monitor these trends.

How to Use Google Trends for Keyword Research

What is keyword research? How does it work? What tools should I use?

Keywords are important because they help determine where your audience is searching for information. If you want to rank higher in search engines, then you need to focus on keywords that are relevant to your niche.

Google Trends is a free tool that allows you to see how often certain terms are searched on Google. This helps you identify trends in the language your target audience uses.

Google Trends can also be used as an effective way of predicting what people will search for in the future. It’s not 100% accurate but it gives you a good idea of what people might be looking for in the near future

How Do I Use Google Trends?

Google trends shows us the popularity of certain keywords over time. How does it work? Let’s take a look at some examples.

You can use Google Trends to determine the popularity of a topic, compare two topics, or even predict future events. For example, you might want to check out the rise of interest in the term “bitcoin” since its price skyrocketed last year. Or maybe you want to find out how much interest there is in the word “blockchain” after the recent boom in bitcoin prices.

Google Trends has become one of the most useful tools for marketers. In addition to being able to see how much interest there is in a specific topic, you can also compare trends across multiple countries.

With a little bit of research, you can use Google Trends to determine whether or not a keyword is becoming more popular. For example, you might want to check out the popularity of the word “vacation” in the US versus Canada.

Refinement of Data – Sentiment analysis

Sentiment analysis has to be included in the refinement of Google Search data, is it possible to do? yes.. but the accuracy needs to be measured to get a better gauge of how accurate the results will be. Google Trends count Positive Sentiment or Negative and totals them in relation to the major keyword used.

Understand Keyword Search Volume and Values

How often do you check Google Trends to see what keywords are trending? If you want to rank higher in organic searches, you should be checking trends regularly.

Google Trends provides insight into what people are searching for around the web. This information can help you decide whether or not to create content related to certain topics.

You can also use Google Trends to determine whether a keyword has increased or decreased in popularity over time. This data can help you decide whether you should invest in creating new content for that particular topic.

Identify Seasonal Trends

Seasonal trends are patterns that repeat themselves over time. They can be found in almost every aspect of our lives – from fashion to music to food to politics.

Seasonal trends are important because they can predict future events. For example, if you see a trend in your data, you can take action before it becomes a problem.

There are three main types of seasonal trends: cyclical, secular, and irregular. Learn how to identify them using our visualizations.

Cyclical trends occur when something happens repeatedly. These include things like seasons, birthdays, holidays, and religious festivals.

Secular trends happen gradually over long periods of time. Examples include technological advancements, political changes, and economic booms and busts.

Irregular trends are those that don’t follow any pattern. These are usually random fluctuations in numbers.

It’s all about finding patterns in the data and seeing how these form trends in the long-term view.

Find Trending Relevant Topics

You can use Google Trends to get insights into the current state of public interest in various topics. For example, you can use the tool to identify the most searched terms related to a particular topic or event.

This type of analysis will give you an idea of which topics are currently receiving the most attention on the internet. It can also provide clues as to why people search for certain topics.

If you’re looking to increase traffic to your website, this could be a great way to figure out what kind of content would be most relevant to your audience.

Use Trend Predictions

Google trends is a great tool to predict future events. How does it work?

Google Trends uses data from millions of searches performed each month to create a graph showing the popularity of certain keywords over time. The information is then presented visually through charts and graphs.

Trend predictions are useful tools to get insights into what people are searching for. For example, they can tell us about the latest fads or even give us hints about upcoming holidays and what people look for or take interest in.

What Is Predictive Analytics?

What is predictive analytics? How does Google Trends relate to it?

Predictive analytics is a type of data mining that helps companies predict future events or outcomes. This information can then be used to optimize marketing campaigns.

Google Trends is a tool that allows you to see which terms are trending worldwide. The tool uses algorithms to determine the popularity of certain keywords over time.

Google Trends Predict the Future of Philippine Elections

Can sentiment analysis and Google trends predict elections?

The 2016 US presidential election was a very close race between Hillary Clinton and Donald Trump. In the final days before the vote, some pundits claimed that the outcome would be determined by whether or not voters felt positive or negative toward either candidate.

Sentiment analysis uses natural language processing (NLP) techniques to analyze text data. NLP is a field of computer science that deals with the interactions between computers and human languages. This method has been applied to various fields such as marketing, finance, politics, and healthcare.

Can Google Trends predict the future of the Philippine Elections?

Google Trends is a tool that allows you to explore global interest over time in specific keywords or topics. The data shows how often a term is searched for across countries and regions.

This tool has helped us identify trends before they happen. For example, it predicted the rise of Donald Trump during the 2016 US presidential election. Now, it might be able to tell us who will win the upcoming Philippine elections. Check the trends below and see how the current interest relates to the actual real world data.

Here is another Story on the French Elections and results of google trends – https://trends.google.fr/trends/story/FR_cu_58VpJH4BAADwYM_en

Are Surveys still relevant?

This has to be reviewed since the timeliness of data can be questioned in this world of instant clicks. The process in which data is collected, compiled, and processed may leave it stale when it is seen by the public. The choice of respondents also has to be cleaned and they need to open up to transparency so they will not be questioned. Is it still relevant? Any data set is relevant to understanding the market as a whole, that is why defining the audience of the survey is very important.

Google Trends Data on the Philippine Elections May 2022

For Posterity, Let’s leave this here Snapshot from May 3, 2022. Compare it with the live monitor below

Snapshot of Tuesday, May 3, 2022 Trend. Compare it with the live monitor below

PHILIPPINES: Google Trends Presidentiables– Live monitoring


PHILIPPINES: Google Trends Vice- Presidentiables – Live Monitoring


What do you think about Google Trends? Let us know in the comments.

Updated 6 May

Updated:  Leni Robredo Leads and we are 6 days away from the election.  

Here are some data from all around the net about the philippine Presidentiables and Vice-Presidentiables

Leni Robredo

https://trends.listen.ph/model/62747ea4988b7e8d589dd685

Kiko Pangilinan

https://trends.listen.ph/model/62747eaf5a7c0bc4ecbc4e68

Bongbong Marcos

https://trends.listen.ph/model/62747ec2988b7e8d589dd742

Sara Duterte

https://trends.listen.ph/model/62747eb6988b7e8d589dd6e4

Kakampink

kakampink data on search

So the Question is Can Google Trends predict elections?

For now, it can predict interest and volume VS location but once data points can be identified for predictive analytics then it is possible to a fearless forecast. What works for Google trends is that it has shown a high rating in terms of showing the outcome of elections in the United States, Canada, and France.

In the United States,  results show that this method has predicted the real winner in all the elections held since 2004. Let’s see how things unfold for us and how google trends will predict the outcome of the current and future Philippine Elections.

Going Beyond Personalities

Google Trends can be used to check other related terms. Here we see a rise in a web search for vote-buying. We need to dig deeper and understand why people are searching for it.. Check the related queries that people search for to get a better understanding of what they are looking for.

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