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Which is the more popular social media channel? Youtube, Tiktok, Instagram or Facebook?

People Ask which is the more popular social media channel online? Is it Youtube? Tiktok? Instagram or Facebook? We think they all have their special niche segments but who takes the top spot?

According to Google Trends in the last 12 months: Facebook and Youtube are the Dominant Players

Broken down by Region in the last 12 months: Yes China watches youtube!

According to Google Trends in the last 5 years – historical growth of the social media channels. We see that the pie gets smaller once a new player comes in and that an all in one social doesn’t work all the time, you can’t be everything to everybody.. you will have to focus on your niche.

Where youtube is popular in the Philippines

Interest in Facebook VS Youtube in the Last 5 Years

Looks like the Philippines is a youtube dominated country..  so if your main market is the Philippines, you may want to consider your social media content and strategy to align where your market resides. Why is Youtube more popular? maybe because it may seem more authentic than Facebook, in terms of messaging.  Politics is also at a minimum and controlled unlike Facebook.