Email Marketing for beginners

Email Marketing for Beginners and SMEs

What is email marketing?

Email marketing is one of the most effective and cost-efficient ways to promote and market a company, product or service. Email marketing is the act of sending a commercial message, to a group off people, which can be called a campaign. An email campaign can be divided into two distinct parts: creating and sending, and gathering and analyzing.

(Note: Email marketing shouldn’t be confused with spamming, which is the act of sending out unsolicited junk mail, which is illegal.)

Email marketing, whether through traditional email or through an automated email service like Mailchimp or others, has become a powerful and affordable form of marketing.

How does email marketing work

Email marketing is an effective means of generating new leads and nurturing existing ones. The key to its success is the use of email lists and the ability to send targeted messages at the right time to the right people.

Email Marketing is a marketing communication method that uses an email message to send promotional messages to a target audience. With email marketing, companies can directly contact customers, who have expressed interest in their products or services.

Strategies for marketing via email

You’ve got a killer product, but you don’t have a good strategy for marketing it, there are many options but email marketing is the one that can help you build that connection. If you’re still stuck in the Dark Ages of online marketing, the first thing to recognize is that you need to build a relationship with your audience before you can start to send them email.

You need to understand what motivates them to buy and you need to do that research before you even decide to implement email marketing strategies (NOSPAM PLEASE). The next thing you need to realize is that in order to build a relationship, you need to provide something in return. That’s why so many companies start with a free giveaway or a trial offer, a promotion to tickle the appetite of the consumer.

Technical Aspects of Email – SPF DKIM and DMARC Explained

In the world of email marketing, DKIM and DMARC are two separate technologies that can help you deliver emails to your recipients with a high degree of trust. Unfortunately, many email marketers don’t understand both of these technologies and how they work. In this post, I’ll explain both DKIM and DMARC, and explain why they’re important.

SPF and DKIM (DomainKeys Identified Mail) are two standard security measures that are used to prevent email spoofing, the practice of sending an email message with someone else’s identity, sometimes by forging a sender’s identity. SPF and DKIM prevent this by allowing senders to check server records to see if a domain is valid and that the domain’s domain owner is listed in the sending domain’s SPF or DKIM records.

The authentication standards are part of a larger effort to protect the integrity of email messaging and make it difficult for attackers to spoof email messages or send messages that appear to come from a legitimate sender. This is the part most people ignore or forget .. something critical that needs to be addressed early so you don’t have to worry about your email landing in spam.

Examples of email marketing Subject lines (selling email marketing services)

  • Flash Sale alert: 20% off Email Marketing Services
  • Our Email Marketing software is 50% off right now!
  • ?? We have an offer you can’t resist ??
  • How to get your first 100 subscribers. ?
  • Looking for Professional Email Marketing Services?
  • Today only: Our new email marketing platform
  • Free webinar: how to build an email list of 100,000 subscribers in one month
  • 50% off e-mail marketing services – 50 hours left!
  • Your email ? is getting worse – this will get you back on track.

Email Marketing software

Email is one of the most powerful marketing tools ever invented, and it’s not going anywhere anytime soon. In fact, a recent study by Hubspot found that 75 percent of consumers always read emails. Yet, when it comes to email marketing, there’s a lack of clear and consistent practices across all industries. That’s where email marketing software comes in. It helps automate repetitive email campaigns and deliver targeted messages, automating the process of sending emails to your consumers, your audiences and they take care of all the technical details of keep your email in the inbox! Thats what you pay for..

  • MailChimp
  • Sendinblue
  • Hubspot
  • Zoho
  • Constant Contact
  • Convertkit
  • UseInbox
  • Kirim
  • Aweber
  • and many more…

How do you choose your email software?

Choose one that fits your wokflow. Something easy to understand. Each one if different and have their own plusses and minuses.. choose one that works well with what you want to accomplish. Each one has strict guidelines on email sendout so you will have to know each one and limitations of your software.

Email Mailing list, build them properly and with consent

Don’t go buying email lists, this can be reason your account maybe block by email services. Another would be the quality of your lists and if they content dead emails or spam traps. It best to regularly clean your email. You can use email validating services online.

The best way to grow your list to to build an audience the proper way, an exchange of values that if they release their email to you, you will abide by the terms and principles people expect and protect their privacy and you give them something in return. Most of the time it is done by people subscribing to your newsletter, deals or promos.

In summary, email marketing software can improve customer engagement and even boost your business sales. The key is to create tailor-made email marketing campaigns that deliver strong ROI.

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