influencers today 2021

Who are today’s influencers 2021

Today’s influencers come are a varied bunch not limited to any social media platform. Some of them have come and gone just like the early music term, “one hit wonder”. Is being an influencer a sustainable work? maybe, maybe not.. you got to have that “X” factor that keep people glued and engaged to that 6 inch screen.

This post will showcase the best instagram, youtube and tiktok influencers.. the best of the best list.

Top 10 Instagram Influencers in the World 2021

1Cristiano Ronaldoinstagram249 829 740https://www.instagram.com/cristiano
2Ariana Grandeinstagram213 515 533https://www.instagram.com/arianagrande
3therockinstagram209 178 029https://www.instagram.com/therock
4Kylieinstagram206 820 877https://www.instagram.com/kyliejenner
5Selena Gomezinstagram200 316 065https://www.instagram.com/selenagomez
6Kim Kardashian Westinstagram197 041 287https://www.instagram.com/kimkardashian
7Leo Messiinstagram174 259 862https://www.instagram.com/leomessi
8Beyoncéinstagram159 156 684https://www.instagram.com/beyonce
9Justin Bieberinstagram155 663 265https://www.instagram.com/justinbieber
10National Geographicinstagram148 479 085https://www.instagram.com/natgeo
11Kendallinstagram145 885 808https://www.instagram.com/kendalljenner

Top 10 Youtube Influencers in the World 2021

RankTitleProfile URLSubscribers Totals
1T-Serieshttps://www.youtube.com/channel/UCq-Fj5jknLsUf-MWSy4_brA165 000 000
2PewDiePiehttps://www.youtube.com/channel/UC-lHJZR3Gqxm24_Vd_AJ5Yw108 000 000
3Cocomelon – Nursery Rhymeshttps://www.youtube.com/channel/UCbCmjCuTUZos6Inko4u57UQ100 000 000
4SET Indiahttps://www.youtube.com/channel/UCpEhnqL0y41EpW2TvWAHD7Q91 000 000
5Kids Diana Showhttps://www.youtube.com/channel/UCk8GzjMOrta8yxDcKfylJYw71 000 000
65-Minute Craftshttps://www.youtube.com/channel/UC295-Dw_tDNtZXFeAPAW6Aw70 300 000
7WWEhttps://www.youtube.com/channel/UCJ5v_MCY6GNUBTO8-D3XoAg68 000 000
8Zee Music Companyhttps://www.youtube.com/channel/UCFFbwnve3yF62-tVXkTyHqg66 200 000
9Like Nastyahttps://www.youtube.com/channel/UCJplp5SjeGSdVdwsfb9Q7lQ65 900 000
10Canal KondZillahttps://www.youtube.com/channel/UCffDXn7ycAzwL2LDlbyWOTw62 200 000

Top 10 Tiktok Influencers in the World 2021

RankTitleProfile URLSubscribers Totals
1charli d’ameliohttps://www.tiktok.com/@charlidamelio104 400 000
2addison raehttps://www.tiktok.com/@addisonre73 100 000
3Zach Kinghttps://www.tiktok.com/@zachking54 200 000
4Bella Poarchhttps://www.tiktok.com/@bellapoarch50 700 000
5Spencer Xhttps://www.tiktok.com/@spencerx50 600 000
6Loren Grayhttps://www.tiktok.com/@lorengray50 400 000
7TikTokhttps://www.tiktok.com/@tiktok49 700 000
8Will Smithhttps://www.tiktok.com/@willsmith45 900 000
9Michael Lehttps://www.tiktok.com/@justmaiko43 800 000
10Riyazhttps://www.tiktok.com/@riyaz.1443 700 000

Top Influencer across all the social media channels

#1 is Cristiano Ronaldo a positive force and has an astounding 249M followers with 2.1 B Views.. his persona on and off the pitch, winning awards deserves the top spot. Tiktok influencer charli d’amelio at #23 but growing fast, Tiktok will surely break into the top 10 list by 2022.

RankTop InfluencerPlatformFollowers TotalsViews Totals
1Cristiano Ronaldoinstagram249 829 7402 187 845 603
2Ariana Grandeinstagram213 515 5332 314 501 639
3therockinstagram209 178 0296 039 434 712
4Kylieinstagram206 820 8773 113 568 303
5Selena Gomezinstagram200 316 065981 273 721
6Kim Kardashian Westinstagram197 041 287778 768 507
7Leo Messiinstagram174 259 862697 297 738
8Beyoncéinstagram159 156 684763 238 919
9Justin Bieberinstagram155 663 2651 273 961 520
10National Geographicinstagram148 479 0851 686 887 194
11Kendallinstagram145 885 808714 839 794
12ene10ta Érre neymarjrinstagram144 552 283655 472 744
13Taylor Swiftinstagram143 122 973447 442 970
14Jennifer Lopezinstagram136 652 7522 136 964 909
15Barbieinstagram125 688 2311 782 252 833
16Khloéinstagram125 631 139211 547 287
17Cristianofacebook122 597 285384 175 030
18Miley Cyrusinstagram119 072 5121 301 338 281
19Real Madrid C.F.facebook111 177 2181 485 697 510
20KATY PERRYinstagram109 829 248518 362 998
21PewDiePieyoutube108 000 00026 684 881 726
22Kourtney Kardashianinstagram105 682 838270 633 824
23charli d’ameliotiktok104 400 00026 852 300 000
24FC Barcelonafacebook103 279 022877 260 763
25Kevin Hartinstagram101 737 4371 785 645 531
26Cocomelon – Nursery Rhymesyoutube100 000 00087 690 049 616
27Shakirafacebook99 990 158447 589 285
28Tastyfacebook98 282 49216 057 571 248
29Vin Dieselfacebook96 698 532410 571 390
30Demi Lovatoinstagram95 506 543184 348 679

Most viewed Influencer in the world 2021

Being #1 in world ranking doesnt mean you would have the most views.. here we rank the highest view totals, those influencers with sticky engagement. #1 Cocomelon at #3 is charli d’amelio on tiktok, tiktok is relatively new and is growing fast. If we remove the brands, on a personal capacity charli d’amelio is the most viewed influencer with 26M on Tiktok.

RankTitlePlatformSubscribers TotalsViews Totals
26Cocomelon – Nursery Rhymesyoutube100 000 00087,690,049,616
35SET Indiayoutube91 000 00073,720,809,811
23charli d’ameliotiktok104 400 00026,852,300,000
21PewDiePieyoutube108 000 00026,684,881,726
28Tastyfacebook98 282 49216,057,571,248
33Ellen DeGeneresinstagram93 065 1818,991,369,466
3therockinstagram209 178 0296,039,434,712
41Mr Beanfacebook84 862 5764,603,528,787
4Kylieinstagram206 820 8773,113,568,303
34FC Barcelonainstagram92 378 5042,930,096,012
32Real Madrid C.F.instagram94 403 7872,537,502,642
2Ariana Grandeinstagram213 515 5332,314,501,639
1Cristiano Ronaldoinstagram249 829 7402,187,845,603
14Jennifer Lopezinstagram136 652 7522,136,964,909
25Kevin Hartinstagram101 737 4371,785,645,531
15Barbieinstagram125 688 2311,782,252,833
10National Geographicinstagram148 479 0851,686,887,194
19Real Madrid C.F.facebook111 177 2181,485,697,510
18Miley Cyrusinstagram119 072 5121,301,338,281
9Justin Bieberinstagram155 663 2651,273,961,520
5Selena Gomezinstagram200 316 065981,273,721
24FC Barcelonafacebook103 279 022877,260,763
6Kim Kardashian Westinstagram197 041 287778,768,507
8Beyoncéinstagram159 156 684763,238,919
11Kendallinstagram145 885 808714,839,794
7Leo Messiinstagram174 259 862697,297,738
12ene10ta Érre neymarjrinstagram144 552 283655,472,744
38chinadailyfacebook87 174 539606,377,927
40Virat Kohliinstagram86 640 792599,944,288
20KATY PERRYinstagram109 829 248518,362,998

Most disliked Influencers on on Youtube 2021

Only youtube has a dislike button so we cant tell you across other channels.. the most unliked can also be the most view, check above to cross reference.

RankTitleDislikes TotalsLikes Totals
1Cocomelon – Nursery Rhymes79 020 998132 618 053
2T-Series44 073 849466 311 880
3YouTube33 178 13626 397 467
4PewDiePie28 528 2491 127 961 114
5Like Nastya27 201 26566 454 426
6Jake Paul24 183 557100 471 423
7JustinBieberVEVO24 021 391144 429 463
8Kids Diana Show20 690 59748 225 283
9Pinkfong! Kids' Songs & Stories20 665 14940 817 196
10WWE20 345 034356 407 369

Most Engaging Influencer in the World 2021

We can go on and on with all these lists but here are the most engaging Influencers in the world, they are still growing and will continue to widen their reach because now, All the world’s a stage.

RankTitlePlatformEngagement TotalsProfile URL
1charli d’ameliotiktok3 721 575 700https://www.tiktok.com/@charlidamelio
2hrfernsehenyoutube3 678 717 704https://www.youtube.com/channel/UCCljzsYpepeNeY-nKPBKnhA
3addison raetiktok2 251 062 700https://www.tiktok.com/@addisonre
49GAG: Go Fun The Worldinstagram1 951 647 559https://www.instagram.com/9gag
5NBAinstagram1 252 171 949https://www.instagram.com/nba
6433instagram1 250 091 016https://www.instagram.com/433
7PewDiePieyoutube1 244 029 806https://www.youtube.com/channel/UC-lHJZR3Gqxm24_Vd_AJ5Yw
8MSNBCyoutube1 230 413 721https://www.youtube.com/channel/UCaXkIU1QidjPwiAYu6GcHjg
9Naim Darrechitiktok1 178 317 957https://www.tiktok.com/@naimdarrechi
10therockinstagram1 082 866 495https://www.instagram.com/therock

Watch the 2020 Youtube Streamy Awards

What is an Influencer?

An influencer is someone in your niche or industry that has the ability to sway or influence people to action towards towards a specific goal.

Types of Influencers?

Anyone on social media with the ability to influence or move you to goal they want to achieve, awareness or maybe a purchase to feel a specific emotion or understand a specific message they want to convey.

Who are they?

  1. Celebrities: Artists, Athletes, TV Personalities, persons of authority and pop culture stars.
  2. Industry experts and thought leaders, Gurus, and feeling Gurus.
  3. Micro-influencers: small startup Individuals with impact on social media, people with a following.
  4. Bloggers and content creators. People that lead, guide you to action. People that make you think, or accept a frame of mind. People that can make you listen.

Is it easy to work with an influencer?

That will depend.. Is it a choice to get 1 mega influencer or several niche influencers? This is when influencer data becomes useful, this how the numbers work for you, Find and influencer that can move your brand. There are influencers that can catch your attention and but how do you sustain or move people to trust your brand if they do goofy things?

Entertainment is not equal to Influence. You can make people laugh at your prank but can you get them to trust you if they know you deceive people for the “entertainment value” of getting viral?

People need to be true with conviction and authenticity for people to believe. Trust has to be established and that comes over time so being able to build brand online is hardwork, people can see beyond that facade.

This will be an on going update about influencers and hope you can share it or bookmark it, updates on influencers and data will be available on this post.

Have a question? drop us a line in the comments.