What is Email marketing?
Email marketing is a powerful tool in a digital marketer’s arsenal, but many people have no idea how to use it properly and have wasted that single opportunity to connect with customers because their emails lands in junk.
Email marketing is the most effective way to promote a product or service, It is the responsible of the small business to figure out how to use email to get your brand in front of your customers, and often that means making your email stand out from the crowd. Delivering the right message at the right time.
Email marketing for small businesses
Email marketing is used by many small businesses to promote their products or services. When done effectively, it can help to improve the sales of the business build the brand trust for the small business.
When it comes to email campaigns, there are many options. Your choice will depend on the volume of email traffic you receive, your particular niche, and your budget. Email service providers have made the process of using these tools easier over the years, but determining what packages to use can be confusing.
Email marketing can be a great way to reach your customers, but it can also be a tedious process. Setting up a brand new email marketing campaign from scratch can be a daunting task, especially if you’re a small business. It’s a great idea to start by testing a few emails to make sure the campaign is a good fit for your audience.
Email Health – Check SPF, DKIM and DMARC Records
Important things to review during your health check
- Consistent email engagement and deliverability
- Sender reputation score is good or above 90
- SPF, DKIM, and DMARC records are all correct
- Integrations and automations are running smoothly
- Automated email copy, images, and links work
- Re-engagement program remains effective
- Every email still looks great across email clients
- No problems with list health or data quality
- List acquisition sources work and are documented
- Your toolset or tech stack are also documented
- Well-resourced with the right team and tools
- Any new legal requirements are taken care of
Email marketing for small businesses – Create a list of subscribers
The problem is that most small business owners are intimidated by the prospect of sending out an email campaign. They fear that sending an email will be too time-consuming, too costly, and too overwhelming to successfully execute. The fear of sending out email that will be marked spam is a nightmare for many.
If people do things right and build their lists properly, they have nothing to fear… it is when marketers abuse these channel that everyone gets into a problem.
Email marketing used to be a lot simpler: you’d send an email to a list of people and rely on the efforts of the recipient to click on your email and open it. That may work for some, but it can also lead to a lot of unsubscribes and missed emails. For instance, if your subscriber list includes your grandmother, she may not be interested in what you have to say and may not even open your email.
Make a list, a qualified list to engage with and value what you have to say as a business. It is when you connect and build trust with your customers that they will feel safe to transact with you online.
Create an Email newsletter
Keep people up to date with the latest offerings and latest deals.. this will only work if people trust you and can rely on you to provide what they need and when they need it.
The purpose of a newsletter is to communicate important information to your customers. In order to do this, you will need to use a tool called a mailing list (create a subscriber list as stated above). The newsletter will be sent from a single email address to your audience.
Email marketing for small businesses – Create an email campaign
Email is one of most important marketing tools to keep in mind. And despite the fact that they’re most people’s preferred channel for staying in touch, most email campaigns fail. Why? Well, apart from people not opening your emails or opting-out, there’s also the challenge of using the right technology to help you send the perfect message to your customers.
The simplest and most effective way to create an email campaign is to write a series of email messages that explain your purpose and call to action. There’s no magic formula to landing your email messages in your subscribers’ inboxes. It takes work and determination, and most of all, it’s all about doing it right and doing it right the first time, no shorcuts. There are several things to consider including the technical, the content and the delivery of this campaign.
Use the email data to improve the email campaign
Data is gold.. and knowing the behavior and how people react to your emails will help you optimize how get more engagement and use this data each and every time to get the best deliverability. Its always about doing things better.
Data to check for email campaign data
- Total Email Sent
- Opened Email – Open Rate
- Clicked Emails
- Total Soft + Hard Bounces
- Spam Reported
- Click Rate
Email to create relationships and build trust
It’s an old cliche, but like most cliches, it has some truth to it. The reason why email now serves as the most effective medium for the exchange of information is that it’s immediate, it’s efficient, and it’s easy to use. People should just remember that there is always an free way, a cheap way and a premium way to do email marketing.
You can send emails to build relationships and build trust, but it is important to know the difference between the two. Building relationships with someone is about knowing them and interacting with them. It is about them feeling important and valuing this importance by respecting boundaries.. spam is spam and there is no excuse for that. Do things right and things will work out.